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PFIBI's mission is to secure aworry-free life for every Filipino by providing innovative and affordable insurance products and services.

PFIBI is an insurance broker. As such the company serves as a mediator between the insured and the insurance companies.

PFIBI also handles the insurance requirements of the Prudentialife Group.
Our logo projects the Madonna and Child who stands for love and care. At the apex is a white shield, a symbol of protection to guard one from all odds, disasters and difficulties in life. Below the shield are palm leaves shaped to signify victory and tranquility. All these symbols are within a solid blue square reflecting stability for which every Filipino family has always known Prudentialife.

PFIBI Officers and Directors
Jose Alberto T. Alba
Chairman
Ceferino A. Patiño Jr.
President
Maximo C. Roque
Treasurer
Rodrigo U. Cabrera
Comptroller
Raymond P. Navarro
Secretary
Manuel J. Duran
Director
Bienvenido S. Policarpio
Director
Antonio A. Montenegro
Director
Bernadette C. Buban
Director